2021
The idea found its audience.
Our Kickstarter launch showed that people were ready for a completely new way to experience fragrance.
Our story
Fragrance should adapt to people,not the other way around.
ININUM began with one simple idea and one persistent question: why hasn't fragrance evolved?
Where it began
Inspired by aninventive spirit.
Our inspiration came from the work of Peter Florjančič, one of Slovenia's greatest inventors, whose innovations helped shape the modern perfume atomizer used around the world. His story sparked a simple question: why hasn't fragrance evolved?
For decades, perfume remained almost the same: one bottle, one scent, one fixed identity. Finding a signature scent was often based on trial and error, personalization was limited, and once a bottle was bought, there was very little interaction with it.
Yet people constantly evolve. Their style changes. Their mood changes. Their routines change. So why shouldn't fragrance evolve with them?
A bigger vision
From a device toa new platform.
We believed fragrance should become a living, personal experience, not a fixed decision made once at a store. What began as a simple touch-controlled fragrance device soon evolved into a much bigger vision: the world's first smart fragrance platform.
Over the following years, we designed hundreds of prototypes, developed our own fragrance POD system, built the mobile app from the ground up and partnered with Italian perfumers to create fragrances specifically designed for blending.
Premium perfumery, hardware, software and AI, designed as one seamless experience.
Years of refinement
We chose quality over speed.
When manufacturing setbacks challenged the product, we redesigned, rebuilt our supplier network and kept moving forward.
Today
NINU became ININUM.
A patented adaptive fragrance platform, launched in the U.S. and EU after years of engineering, testing and perseverance.
The road to launch
The hardest part wasnot giving up.
In 2021, we successfully launched on Kickstarter, where early supporters proved there was real demand for a completely new way to experience fragrance. Then came our biggest challenge.
The COVID-19 pandemic brought global lockdowns, shutting down our manufacturing partners in China and disrupting development for years. When production finally resumed, key components did not meet the quality standards we had agreed on. Rather than compromise the product, we chose to redesign it.
We explored manufacturing in Europe, but the technology proved too complex and too expensive to produce at the quality we envisioned. The delays cost us valuable time, we lost investors and had to rebuild our supplier network from the ground up.
But we never gave up.
We found new manufacturing partners, welcomed new investors who believed in our vision, fulfilled our crowdfunding commitments, secured U.S. patent protection and transformed NINU into what is now ININUM.
After years of engineering, testing and perseverance, ININUM launched in the U.S. and EU.
ININUM today
We didn't set out to build a better perfume.We set out to reinvent the experience.
Today, ININUM combines premium Italian fragrances, smart hardware, mobile software and AI to give people complete freedom over how they wear fragrance. Instead of choosing a single scent, users can create, mix and personalize more than 100 fragrance combinations directly from their device and mobile app.
And this is only the beginning.